Workshop: Stop Guessing Your Brand’s Value with Lisa Genovese
August 13 @ 4:00 pm - 6:00 pm
$75.00
The five measurable Impact Pillars(™) behind brands customers choose, trust, and talk about.
Your brand’s value is not decided in the boardroom. It is decided by your customers.In this 1-hour training, Lisa Genovese breaks down the five impact pillars that help brands move from unclear, inconsistent, or underperforming marketing to stronger customer connection and measurable brand value.Participants will learn how to evaluate their brand through the lens of:
- Remarkability: Are customers noticing, remembering, and talking about you?
- Value: Do customers understand why you are worth choosing?
- Greater Purpose: Does your brand stand for something customers can connect with?
- Brand Attachment: Are you creating loyalty, advocacy, and emotional relevance?
- Immersive Experience: Does every customer touchpoint reinforce your positioning?
This session gives leaders a practical way to stop relying on assumptions and start using customer insight to make better strategic decisions. Attendees will leave with a clearer understanding of what is working, what may be holding their brand back, and where to focus next to create stronger impact.This is a practical starting point for teams that want more clarity, confidence, and data behind the way they build brand value.