BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AspiHer - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AspiHer
X-ORIGINAL-URL:https://aspiher.ca
X-WR-CALDESC:Events for AspiHer
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Edmonton
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20260308T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Edmonton:20270121T160000
DTEND;TZID=America/Edmonton:20270121T180000
DTSTAMP:20260722T205041Z
CREATED:20260610T141059Z
LAST-MODIFIED:20260722T205041Z
UID:8772-1800547200-1800554400@aspiher.ca
SUMMARY:Workshop: Stop Guessing Your Brand’s Value with Lisa Genovese
DESCRIPTION:The five measurable Impact Pillars(™) behind brands customers choose\, trust\, and talk about. \n\nYour brand’s value is not decided in the boardroom. It is decided by your customers.In this 1-hour training\, Lisa Genovese breaks down the five impact pillars that help brands move from unclear\, inconsistent\, or underperforming marketing to stronger customer connection and measurable brand value.Participants will learn how to evaluate their brand through the lens of:\n\nRemarkability: Are customers noticing\, remembering\, and talking about you?\nValue: Do customers understand why you are worth choosing?\nGreater Purpose: Does your brand stand for something customers can connect with?\nBrand Attachment: Are you creating loyalty\, advocacy\, and emotional relevance?\nImmersive Experience: Does every customer touchpoint reinforce your positioning?\n\nThis session gives leaders a practical way to stop relying on assumptions and start using customer insight to make better strategic decisions. Attendees will leave with a clearer understanding of what is working\, what may be holding their brand back\, and where to focus next to create stronger impact.This is a practical starting point for teams that want more clarity\, confidence\, and data behind the way they build brand value.
URL:https://aspiher.ca/event/workshop-stop-guessing-your-brands-value-with-lisa-genovese/
LOCATION:aspiHer Women’s Business Club\, 139 17 AVE SW\, Calgary\, AB\, T2S0A1\, Canada
ATTACH;FMTTYPE=image/jpeg:https://aspiher.ca/wp-content/uploads/2026/06/Lisa-Headshot2.jpg
ORGANIZER;CN="aspiHer":MAILTO:info@aspiher.ca
END:VEVENT
END:VCALENDAR